Hispanic Market Growth
- Hispanic consumers are growing at an exponential rate. With a 167% population growth rate paired with a 50% growth in spending power, these consumers are the next gold mine for brands.
- Young Latino audience with an average age of 27 continues to be a powerful demographic must be addressed seriously. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.
Biculturalism is positively associated with prosocial behaviors such as helping others and self-esteem Feb. 10, 2016 COLUMBIA, Mo. – Approximately 40 million foreign-born persons, representing about 13 percent of the population live in the United States. Many Latino immigrants find it best to maintain their cultures and identities while acclimating to mainstream American culture, thereby […]
The Future of Advertising: Will Diversity Find a Place? I recently attended a sold out advertising seminar to listen to C-level advertising professionals share their thoughts on “The Future of Advertising: From People Who Live There.” In their individual presentations CEOs, Presidents and Senior VPs of Kansas City area ad agencies presented what they thought […]
(Kansas City, MO March 2015) Nerium International, LLC has tapped Somos Agency to lead media relations and their talent agency for the U.S. Hispanic market. Nerium International, LLC has experienced record-breaking growth with its flagship product Nerium AD and recently opened markets in Mexico. Latino consumers on both sides of the U.S. border are a […]