Hispanic Market Growth
- Hispanic consumers are growing at an exponential rate. With a 167% population growth rate paired with a 50% growth in spending power, these consumers are the next gold mine for brands.
- Young Latino audience with an average age of 27 continues to be a powerful demographic must be addressed seriously. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.
More often than not, new clients interested in growing Hispanic consumers come to Somos Agency with their tactics already devised. These tactics can be devised before any research has been done or before one Hispanic consumer has been queried. “Can you translate our brochure for us?” Sure, but how will Hispanics know you have Spanish […]
When it comes to Hispanic advertising, everyone has questions. Based on growth models, Hispanic buyers are on trend to be some of the hottest consumers for some time to come. Developing some basic research can help your industry, service or product understand why Hispanic consumers are a target to be considered. It seems like in almost […]
Biculturalism is positively associated with prosocial behaviors such as helping others and self-esteem Feb. 10, 2016 COLUMBIA, Mo. – Approximately 40 million foreign-born persons, representing about 13 percent of the population live in the United States. Many Latino immigrants find it best to maintain their cultures and identities while acclimating to mainstream American culture, thereby […]