Our Services

Strategy

The creative team at Somos is your resource in developing a winning plan that is culturally relevant.  We can help you create a strategic roadmap considering applicable media types that offer the best return of investment for your marketing dollars.

Marketing & Media

Our media insights can deliver the mass and engaged Hispanic audience you need to grow your business across many platforms.  Whether it’s through social media, sports or entertainment our content connects with Hispanic women and men of all ages, including bilinguals.  Lean on our media expertise to develop a media plan that will achieve your goals.

Research & Insight

Progressive marketers that grow their sales with Hispanics and a broader multicultural market know that a good creative strategy leads with cultural insights.  Our significant consumer expertise and research will help you get to know your consumer and how to market to them based on those cultural insights.  We can provide in-depth category overviews and ethnographies.

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What Else We Provide

Cultural Insights

Hispanic consumers are younger than the general population by 15 years and their habits are different. (more…)

Transcreation

Will you translate this? …is generally how many discussions begin, but translating copy into Spanish is not Hispanic marketing. (more…)

Videography

Video is the fastest media growing in the world of social media, and young Hispanics are leaders in watching and streaming video content. (more…)

Our Brands

Ethnic Commercial Talent-Somos Talent

LaSTEMA.org-promoting minority women in STEM

Hispanic Market Growth

  • Hispanic consumers are growing at an exponential rate. With a 167% population growth rate paired with a 50% growth in spending power, these consumers are the next gold mine for brands.
  • Young Latino audience with an average age of 27 continues to be a powerful demographic must be addressed seriously. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.
Hispanic Population Growth
167%
Spending Power
50%
Purchases Made via Mobile Device
56%
Following a Brand Online
25%

LEARN MORE ABOUT OUR CREATIVE WORK

Latest news

“We found that adolescents who can adopt both their culture of heritage and mainstream culture and those who can navigate between the two worlds are more likely to be confident, have higher self-esteem and help others,” Carlo said.

Ability to Navigate Between Cultures is Good for Mexican-American Youth

Biculturalism is positively associated with prosocial behaviors such as helping others and self-esteem Feb. 10, 2016 COLUMBIA, Mo. – Approximately 40 million foreign-born persons, representing about 13 percent of the population live in the United States. Many Latino immigrants find it best to maintain their cultures and identities while acclimating to mainstream American culture, thereby […]

Why isn't diversity raised as an issue in a place where there is none?

The Future of Advertising: Will Diversity Find a Place?

The Future of Advertising: Will Diversity Find a Place? I recently attended a sold out advertising seminar to listen to C-level advertising professionals share their thoughts on “The Future of Advertising: From People Who Live There.” In their individual presentations CEOs, Presidents and Senior VPs of Kansas City area ad agencies presented what they thought […]

Rosanne Sanchez of Somos Agency uses Nerium daily and has seen dramatic results.

Nerium Taps Somos Agency for Hispanic Marketing of New Products

(Kansas City, MO March 2015) Nerium International, LLC has tapped Somos Agency to lead media relations and their talent agency for the U.S. Hispanic market. Nerium International, LLC has experienced record-breaking growth with its flagship product Nerium AD and recently opened markets in Mexico. Latino consumers on both sides of the U.S. border are a […]

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