Hispanic Market Growth
- Hispanic consumers are growing at an exponential rate. With a 167% population growth rate paired with a 50% growth in spending power, these consumers are the next gold mine for brands.
- Young Latino audience with an average age of 27 continues to be a powerful demographic must be addressed seriously. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.
Biculturalism is positively associated with prosocial behaviors such as helping others and self-esteem Feb. 10, 2016 COLUMBIA, Mo. – Approximately 40 million foreign-born persons, representing about 13 percent of the population live in the United States. Many Latino immigrants find it best to maintain their cultures and identities while acclimating to mainstream American culture, thereby […]
The Future of Advertising: Will Diversity Find a Place? I recently attended a sold out advertising seminar to listen to C-level advertising professionals share their thoughts on “The Future of Advertising: From People Who Live There.” In their individual presentations CEOs, Presidents and Senior VPs of Kansas City area ad agencies presented what they thought […]
Nielsen reports continue to find that Hispanics are younger, more tech savvy and more socially connected than any other group in the U.S. One of the main reasons for this is that the Hispanic audience is 15 years younger than the U.S. general population of 42 and also known as early adopters of technology. This […]