Our Services

Branding

Every brand is unique. To stand out requires an effective branding system. By considering naming, logos and colors we create a system that gets brands noticed by Hispanic and broader communities.

Transcreation

Our translation services translate your brand message into great copy that relates directly to cultural touch points that Hispanic consumers understand.

Content Marketing & SEO

Connecting with online Hispanic consumers depends on creative content marketing paired with good SEO. We help brands improve their presence online by integrating creative, culturally relevant content with effective SEO strategy.

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What Else We Provide

Media

We ensure creative campaigns are seen by placing them in the best media and the best rate. Connecting your brand to the right media ensures you reach your target audience and increases your media investment ROI.

Cultural Insights

Connecting research insights with the Hispanic culture is critical when you want your brand to make a connection. These cultural insights tied with great creative will increase the success of your marketing campaigns.

Hispanic Market Growth

  • Hispanic consumers are growing at an exponential rate. With a 167% population growth rate paired with a 50% growth in spending power, these consumers are the next gold mine for brands.
  • Young Latino audience with an average age of 27 continues to be a powerful demographic must be addressed seriously. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.
Hispanic Population Growth
167%
Spending Power
50%
Purchases Made via Mobile Device
56%
Following a Brand Online
25%

Our Brands

Ethnic Commercial Talent-Somos Talent

LaSTEMA.org-promoting minority women in STEM

Latest news

Ability to Navigate Between Cultures is Good for Mexican-American Youth

Biculturalism is positively associated with prosocial behaviors such as helping others and self-esteem Feb. 10, 2016 COLUMBIA, Mo. – Approximately 40 million foreign-born persons, representing about 13 percent of the population live in the United States. Many Latino immigrants find it best to maintain their cultures and identities while acclimating to mainstream American culture, thereby […]

The Future of Advertising: Will Diversity Find a Place?

The Future of Advertising: Will Diversity Find a Place? I recently attended a sold out advertising seminar to listen to C-level advertising professionals share their thoughts on “The Future of Advertising: From People Who Live There.” In their individual presentations CEOs, Presidents and Senior VPs of Kansas City area ad agencies presented what they thought […]

Connecting with Hispanics Online with the Power of Social Media

Nielsen reports continue to find that Hispanics are younger, more tech savvy and more socially connected than any other group in the U.S. One of the main reasons for this is that the Hispanic audience is 15 years younger than the U.S. general population of 42 and also known as early adopters of technology. This […]

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