Hispanic Market Growth
- Hispanic consumers are growing at an exponential rate. With a 167% population growth rate paired with a 50% growth in spending power, these consumers are the next gold mine for brands.
- Young Latino audience with an average age of 27 continues to be a powerful demographic must be addressed seriously. If it were a standalone country, the U.S. Hispanic market buying power would make it one of the top twenty economies in the world.
Meet Nicholas Segura, founder of Somos Agency and an alumnus of ScaleUP! Kansas City. Somos Agency’s sole purpose is to effectively connect any brand, product or service with Hispanic consumers. If your business is ready to reach out to untapped markets, Nicholas is here with some actionable advice to get your efforts started on the right […]
More often than not, new clients interested in growing Hispanic consumers come to Somos Agency with their tactics already devised. These tactics can be devised before any research has been done or before one Hispanic consumer has been queried. “Can you translate our brochure for us?” Sure, but how will Hispanics know you have Spanish […]
When it comes to Hispanic advertising, everyone has questions. Based on growth models, Hispanic buyers are on trend to be some of the hottest consumers for some time to come. Developing some basic research can help your industry, service or product understand why Hispanic consumers are a target to be considered. It seems like in almost […]